Open Graph tags: Make Your Website a Semi-fanpage & Get Permanent Facebook Links

Posted on by in Site Structure, Uncategorized

Add facebooks open graph meta tags to your website, to get permanent links from Facebook and to make your website a semi-fanpage that can be liked from your website.

Most websites use facebook’s like-button, but forget to include open graph meta tags. The implementation without open graph tags is already usefull, as the website gets a link everytime someone clicks on it (the user who clicks on the like-button will automatically post a link to the website on his wall, which his friends might see in their newsfeed). But by adding open graph tags in addition to a like-button, the like-button gets even more valuable: The user who clicks on the like-button will not only post a link on his wall, but additionally a permanent link will be added to the users profile-page (and the user does not even notice). The link on the profile page will be placed in the category, which has been defined via the open graph tags (see below).

Besides, you will get access to your “likers”, as your website will become an “administrative fanpage” (if you follow the steps below). You might have wondered if it is possible to combine a like-button for your website with a like-button for your fanpage. This is not possible, but by adding open graph tags, you will be able to see who has liked your page and you can reach your fans, as you will be able to post-status updates to their walls.

This “semi-fanpage” is especially usefull for those who haven’t got the time to run a regular fanpage (e.g. you don’t want to spent time updating your fan page regularly), but still want to be able to get in touch with their “likers”.

 

This is how you do it:

  • Add the open graph tags from below to your website (you can of course add more if you want)
  • Remember to define yourself as the Facebook admin (insert your Facebook ID in the last line of the og-tags from below. You can find your Facebook ID by entering your profile on Facebook and looking at the URL e.g. https://www.facebook.com/profile.php?id=123456789 – just copy the numbers and insert them to the fb:admins open meta tag.)
  • Add a like button to your website – you can find the like-button and other Facebook social plugins here: https://developers.facebook.com/docs/reference/plugins/like/
  • If everything is on your website, click the like-button. Hereby you confirm that you are the admin of this website.
  • Go to Facebook and look under “pages” on the left sidebar. Your website should now appear as a page.

If you want to see who has liked your website, or if you want to send your likers a message (respectively a status update, which will appear in your likers’ stream) just click on your website under “pages”. Now you can update the status of your page or see who has liked your page. In the right sidebar, there should also be a link to Facebooks’ insights, where you can statistics of likes, unlikes and activity of your likers/fans.

 

Open Graph Tags

These are the basic open graph tags that you should add to your website’s <head> in order to make your website a Facebook object:

 

<meta property="og:site_name" content="Soultown" />

<meta property="og:title" content="Soultown | Soultown er et partyband fra København" />

<meta property="og:url" content="http://www.soultown.dk"/>

<meta property="og:description" content="Soultown er et partyband fra København der spiller motown, soul, disco, funk go rhythm & blues til fx. julefrokoster, firmafester, bryllupper og skolefester." />

<meta property="og:type" content="band" />

<meta property="og:image" content="http://www.soultown.dk/img/logo.png"/>

 

 

<meta property="fb:admins" content="[your Facebook ID]"/>

 

You can find all available open graph tags here: http://ogp.me/

The example above shows the open graph meta-tags that I have used for my bands website. If you want your website to show up in a specific category on the users profiles, you just have to define the right open graph type. In my example, I have used the type “band”. As you can see below, this type will place a link to my website in the music category on the Facebook users profiles:

 

Open Graph Debugging

It is always a good idea to use Facebook’s open graph debugging tool, in order to check if you have inserted the open graph tags in the right way, especially if something does not work as expected:
http://developers.facebook.com/tools/debug

If you want to see how Google reads your open graph tags you can use Google’s rich snippets testing tool:
http://www.google.com/webmasters/tools/richsnippets

 

 

SEO Jobs at OMD!

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As some of you will be aware, I am head of SEO for OMD – the worlds largest digital media agency, with offices in 140 countries and over 8,000 staff.

As part of our SEO expansion, we are looking to fill a number (more than 10) vacancies in our London offices.

If you are a great SEO, and would like to work for OMD, a part of Omnicom then this could be the opportunty for you:

SEO Vacancies:

SEO Associate Directors

We currently have the requirement to add several Associate Director level SEO’s to our expanding team at OMD.  This is to handle existing work and major new account wins.

The successful applicants for this role will have strong experience in running SEO campaigns, including in depth knowledge of both on and off site ranking factors to an expert level.  Applicants must be up to date with the latest developments in SEO and be passionate about search marketing.   Experience of working on major accounts for large scale enterprise customers, either in house or within an agency is a clear benefit for the right candidates.

Furthermore they will be independent in their approach, able to hit the ground running and capable of managing their own team with client facing skills.

This is a top level SEO job working with some of the biggest client accounts in the UK – if you are a top level SEO then this is perhaps the biggest opportunity to further your career within the United Kingdom.

Required skills:
on-site technical SEO analysis
off-site linkbuilding experience across multiple disciplines
Google analytics to an expert level, other packages an advantage
Webmaster tools proficiency
an expert understanding of any of the following is an advantage: html, css, LAMP, enterprise CMS frameworks.
Social media awareness (well-established presence an advantage)

please submit your CV to: seojobs@omddigital.co.uk .

 

SEO Client Managers

We have the requirement to add several SEO Client Managers to our expanding team at OMD.  This is to handle existing work and major new account wins.

The successful applicants for this role will have experience in working within organic search, preferably agency-side. Additionally full knowledge of the mechanics of both on site optimization and linkbuilding are required.

The right applicants will be capable of taking a lead role within client accounts, be well spoken, accountable and have a proven track record of success.

This is a unique opportunity to work on some of the UKs biggest brands search presence and further your career within the framework of one of the world’s largest digital agencies.

Required skills:
on-site technical SEO analysis
off-site linkbuilding experience across multiple disciplines
Google analytics to an expert level, other packages and advantage
Webmaster tools proficiency
an understanding of the following is an advantage: html, css, LAMP, enterprise CMS frameworks.
social media awareness  (well-established presence an advantage)

please submit your CV to: seojobs@omddigital.co.uk .

 

SEO Executives

We have the requirement to add several SEO Executives to our expanding team at OMD.  This is to handle existing work and major new account wins.

The successful applicants for this role will display a high level of interest in organic search and have a basic understanding of how search engine algorithms work and how you would apply best practices to big brand websites to improve their presence.

The correct applicants will be well versed in Microsoft office tools including excel, word and PowerPoint.

This opportunity would allow you to work with and learn SEO within one of the best SEO teams in the UK, working exclusively on big brand, blue-chip multinational accounts.

Full training will be provided to the correct applicants.

Required skills:
knowledge of basic on and off site optimisation, or demonstrable desire to learn quickly
knowledge of google analytics
English fluency required, other languages an advantage
social media awareness

please submit your CV to: seojobs@omddigital.co.uk .

 

SEO Copywriters

We have the requirement to add several SEO Copywriters to our expanding team at OMD.  This is to handle existing work and major new account wins.

The successful applicants for this role will be passionate about creating compelling, world class content for use on both client websites and third party properties.

The correct applicants for this position will be experienced in using Microsoft office tools and have an existing portfolio of content that they have produced.

Having worked within a transactional ecommerce website will be an advantage, but not required.

Required skills:
Strong knowledge of Microsoft office tools, including word and excel
English fluency required, with a high level of experience in content production.
other languages an advantage

please submit your CV to: seojobs@omddigital.co.uk .

SEO is Dead

Posted on by in Uncategorized

Its been a while since I posted here on the blog, sorry about that – its been a fairly busy month with SMX Advanced, SASCON, SearchMarketingDay and QUAD SEO conferences to speak at – not to mention my new job…

Anyway – the thing that has prompted this post, bringing me fleetingly out of blogging retirement was a discussion I had on Friday night with an old friend of mine (we’ve known each other for over 20 years), Alistair Shaw.

The friend in question is a “crack ninja superstar rock hero” (or however else you should refer these days to people that are good at their job) PHP developer.  Together over the years we have worked on quite a few projects together and I am in no doubt as to his expertese.  Basically, I respect his opinion in a lot of matters – but this proved to be a bit “controversial”

AS:so, this SEO thing, its dead now right?

MM: “I hope not, Ive just started a new job as head of SEO ;) What makes you say that though?

AS: “well, I remember back in the day we used to just add a keywords, make sure the title tag and meta descriptions etc. were right, buy some links and stuff would rank.  That doesnt work anymore does it?

MM:so you’re boiling down search engine optimization into keyword stuffing and link manipulation? What you don’t realise is that SEO has developed, ranking factors are measured in the hundreds, sites have become more complex along with the algo & finally, the stakes have never been higher with increasing PPC costs and a widening long tail.”

Editors note: The conversation then wound on for some time about the finer points of SEO.  And some rather excellent Polish vodka thanks to the guys at SearchMarketingDay.

It is indicative though of one of the major problems we face as an industry. The lack of recognition across a diverse range of other disciplines.

The fact is within the advertising and marketing industries SEO is not respected (enough) as a skill in its own right.  PPC doesnt suffer from that fate, as google have done a fantastic job in teaching people about the uplift of paid search campaigns.

Even within web development, SEO is regarded by many at best as irrelevant, at worst as snake oil.

Search Engine Optimization needs a makeover.  Heck, it needs an extreme makeover.  If someone wants to grab the industry by the scruff of the neck and start shouting from the rooftops about it, we should all be grateful, not critical.

The few that are doing that right now are either under recognised, or overly criticised for gaining status within a small industry.

I implore you all people – take the time out to
TEACH SOMEONE what SEO actually is
.

TEACH SOMEONE how SEO is more cost effective than PPC.

TEACH SOMEONE how you can use natural search to engage target demographics.

JUST TEACH SOMEONE. Please.

Rant over.