Choosing an SEO Company
This is a Guest Post by aClickAhead, and was not written by MOGmartin.
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Do you want to improve you positioning in the search engines? Do you want to get more traffic to your website? Are you looking to increase your sales? What you need is some good search engine optimisation or SEO done to your website. What if you don’t have the first clue on where to begin? SEO can be a long and daughting task for the newbies and it can take a long time to get success. Don’t worry with a professional SEO company, all this can be done for you. All you need to do is sit back and relax and wait for the extra traffic to come in.
But is it that simple? How do you know if the SEO Company can get you the results you are looking for? Do the offer any kind of guarantee for positioning? Can they get you to the top for keywords that will actually be of use to your business and not keywords that you wouldn’t search for your self? Well, these are all things to look at when you are looking for an SEO company to work for you.
Reputable SEO firstly will have a good position in the search engines for their own website, after all, if they can’t even do it for themselves, what makes you think they can do it for you? Secondly, have a look at some of the results they have achieved. Have they got some sites to the top of the search engines for really competitive keywords? Thirdly, what exactly are you paying for? Too many companies will offer a contract to work on some particular keywords, but how do you know you will get to the top of the search engines at the end of it. If they offer a money back guarantee, look closely at this, and if after one year they haven’t got you anywhere, will they refund the complete balance you have paid them?
In the end the bottom line is SEO takes some time. Not, 6 months or one year but a couple of months. If you don’t see fast visible results in the first few months, chances are the SEO company you are using are not working to their maximum efficiency and it is time to find somebody that can to it for you. Time is money in business and most companies do not know where they will be in one year, let alone still waiting for those prime positioning, this is an impossible business model to accommodate.
Also the keywords that are optimised with SEO are paramount. You need keywords that will generate the most traffic. It is not coincidence that it is also these keywords that are probably the most competitive. Does your SEO Company have the knowledge to take the competitive keywords? Or are they fobbing you off with alternatives that are “achievable”. Don’t be fooled by some SEO jargon talking you in to different keywords. Bottom line is, if you do travel insurance you want to be top for that keyword, not “airplane winter travel insurance” that in their right mind would look for that?
Aya Wilkinson is the team leader of the writers of aClickAhead, the only SEO Company offering page one listings for the most popular keywords in your industry, and you can benefit her experiences as a leading SEO Expert