Distilled Linkbuild Conference 2011

Posted on by in Linkbuilding

SPOILER ALERT - IF YOU ARE GOING TO SEE THE EVENT IN NEW ORLEANS THIS FRIDAY, KRIS ROADRUCK WILL BE DOING HIS OWN PRESENTATION WITH THE SAME TITLE – LESSONS FROM THE DARKSIDE (by the way, we didnt compare notes so his presentation should be 100% different anyway)

Friday 18th of March saw the first ever distilled Linkbuilding conference – a whole day dedicated to linkbuilding tips and tricks from some of the best know linkbuilders in the business (and I somehow got invited to speak as well!).

Over the last 6 years, I’ve been do dozens of these type of events – but more recently Ive slowed down my conference attendance calendar as increasingly there has been less to learn (from my perspective anyway) and lots of stuff that hasn’t been totally relevant to me as an in house SEO.

Having said that – this event was without doubt, the single best, most informative and best value conference I’ve been to!

Highlights of the day included a pretty amazing presentation by Wil Reynolds of SEER, the first time I’ve heard him speak – and Russ Jones of Virante, who presented a great deck on the darker side of social manipulation.

My presentation was titled the darker side of linkbuilding, and the deck itself is embedded below:

If you want to embed this presentation please copy and paste this code:

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Some photo’s of my session credit to Foliovision:

Admonishing SEO’s that don’t test: if you dont test things you aren’t an SEO, you’re just going through the motions…

martin macdonald seo

The darker side of linkbuilding – contains explicit content!

Discussing the finer points of page level penalties after the event:

NOTE: Code Snippets…

I will post the code snippets along with a full “how to” on implementation of both the Pagerank Transfer Protocol, AND the live update of remote anchor text in the next few days..  Each one deserves its own post with my findings of using them for the last couple of years that I shouldn’t really go into here.

If you want to see them make sure you either subscribe to my blog, or follow me on twitter (or both ;) )


If you went to see the event, please leave me feedback in the comments section below – it is greatly appreciated!

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