Review: SEOgadget Keyword Tool
The SEOgadget Keyword Tool (beta)
As a professional SEO I regularly get asked to review new products for search engine optimization. I infrequently publish these reviews because the majority of the tools are fairly repetitive and add nothing to existing free, or popular tools that are well known (how many other SEO tools have similar functions to the rather excellent set available over at seomoz?).
This review however is a bit different. Firstly, I know Richard Baxter, founder and CEO of seogadget from having seen some of his excellent presentations at UK search conferences over the last three years or so.
Secondly, because unlike 99% of the products I get asked to review, this one has actually some absolutely unique features, and provides real actionable data that is useful to site owners and agency SEO’s alike.
Anyway, onto the good part, what does this tool actually do?
Put simply, its a great keyword research tool that allows you to quickly and accurately determine which keywords your site is currently ranking for, receiving traffic on, but could be improved upon to bring you more traffic.
Furthermore, it also has some awesome keyword grouping functions that are a powerful tool to group content on your site in a more effective manner, and ensure that you have the optimum on-site architecture to maximise your organic search traffic around these keyword silo’s.
I have connected it to the Google Analytics (GA) account here on seoforums.org – here are some screenshots:
In this first one you can see a nice ranking vs. traffic graph of popular terms around “tools” biased keywords that seoforums.org ranks for.
This type of interpretation is valuable to me when I’m writing the content in the seo tools section of this site, which I review every few months to try and find any changes in search behavior that I can take advantage of.
All very pretty, and its a nice visualization, but I want some actual numbers please that I can make my judgements on….
So the table on the left gives you the equivalent data with the following information in raw numbers: Keyword, your Google Rank, Total Visits you have received on that term (last 30 days), and the overall search volume for that keyword across google.
This enables me as a webmaster, to determine the best candidates to increase this sites search traffic – by concentrating both my content creation (or adaption) and internal linking to try and push those results that have both high search volume, and an average position of say, 6th or worse into the top 5 results on google.
I have also filtered this list to show keywords where I rank on the first 3 pages in google, so I know I can move the rankings quite quickly to attract more traffic.
All this data is really cool, but what do I do with it to get more traffic?
Well, in my example you can see that I have added some new links on the homepage of seoforums.org to the pages that were ranking on the second page of google, and have high search volumes. These links are in the section on the right titled “handy links”. These should gradually move up the search ranks over the next few weeks, resulting in more free traffic for the site.
The other strategy I have employed has been renaming some of the internal links to the tools pages concentrating on keywords in the anchor text that are higher search volume. Another step I took was renaming the adwords forum page title, and URL based on the data from the SEOgadget Keyword tool.
These changes by themselves, which took me less than an hour from setting up my profile on the keyword tool to rolling out to the website, should result in another 8 or 10 thousand visitors per month to seoforums.org within a few months. Not bad for an hours work!
My recommendation would be to checkout this tool, and spend some time playing with its features and analyzing your traffic – Im pretty sure you will learn something new in the way it slices and dices your analytics data, and combines it with keyword volume from the pretty reliable (these days) adwords API.